At TechVision, we understand that Discovery isn’t a one-size-fits-all process, which is why we follow a client-oriented Discovery approach. It helps us ensure that our Discovery Phase services cater to the needs of every type of business we work with.
1. Startups at Various Stages of Growth
Based on our experience, startups usually go through four major stages.
⚪ Stage 1. Problem Solving – Shaping the Product Vision
Some founders come in with a clear problem but no defined solution, or with several ideas that need sorting. At this point, they usually want a structured vision, a realistic scope, and an early estimate for time and budget.
Clients at this stage may bring in different inputs, such as a problem statement, market research, previous experience, or early sketches of the idea. While these aren’t required, they’re helpful.
TechVision supports startups in validating the problem, defining user groups, mapping future business flows, shaping or confirming the solution idea, outlining the MVP or PoC, and preparing simple wireframes. If needed, we also assist with pitch preparation and creating materials for investor meetings.
⚪ Stage 2. MVP Creation – Building the First Working Version
Other teams turn to TechVision when they’re ready to build a PoC or MVP. They may already have first users or are preparing for the next investment round. At this stage, startups often have a problem statement, market research, solution vision, wireframes or UI/UX prototypes, and a defined scope.
They need priorities sorted, a detailed scope, materials for investors, and budget and timeframe estimates for the first product launch. We review and validate the vision, check priorities, refine business and user flows, create UX/UI, and prepare accurate estimates for the MVP, along with high-level projections for later releases. We can also help assemble materials for investors.
⚪ Stage 3. Entering the Market – Competing and Validating
Startups at this stage begin working with real users and learning how the product behaves in the market. In addition to the problem statement, market research, and solution vision, they usually have a project roadmap.
Startups at the market-entry stage typically request solution reviews, updated research, and ongoing guidance on what to improve or adjust. TechVision supports them with continuous solution validation, regular prioritization, market observations, and UX/UI reviews. When needed, we also help prepare investor materials that describe current progress.
⚪ Stage 4. Scaling – Expanding and Optimizing the Solution
Once the solution gains traction, it needs to scale.
Teams want an accurate budget forecast, realistic project timelines, and support in refining processes that no longer fit a larger operation.
We validate the long-term vision, refine business processes, update user flows, deliver UX/UI for new functionality, help with prioritization, and prepare a roadmap with reliable estimates.
2. Small Businesses Looking for a Tech Partner
Depending on how complex the problem is and how well the client understands their potential solution, we adjust the Discovery Phase in the same way we do for startups in the Problem Solving or MVP Creation stages.
3. Established Businesses Seeking to Upgrade or Fix an Existing Solution
Once again, the client’s level of complexity and technology readiness matters a lot. Based on the input we receive, the TechVision team tailors Discovery goals that align with (but not limited to) the objectives typical for startups in the MVP Creation or Scaling stages. TechVision also provides the Discovery Phase service for software development to enterprise-level clients.
